An eco-conscious feminine hygiene brand, My Holy produces organic tampons with no chemicals or toxins. Fiona Picot, who is leading the revolution with her co-founder Gabriel, created the brand in order to build a community for women in a world that fails to prioritise women’s health.

They are not afraid to disrupt the stigmas surrounding women’s health, nor are they shy about how they do so. My Holy’s idea for a fun, tongue-in-cheek concept store with a red and pink colour scheme (obviously), was curated with the aim to make a statement on the streets of Paris. The experience started with a ’vulva’ door, welcoming people into the pop-up, then a ‘vagina’ corridor educating visitors about their eco-products. A final ‘uterus’ room hosted events, including talks about periods, sexuality, and health.