Knickerbocker

New York Winner 2019

Once a competitive snowboarder for Billabong, founder Andrew Livingston launched Knickerbocker as a small batch factory in Brooklyn. Since then, the brand has evolved with the same mission in mind, maintaining its roots in a utilitarian aesthetic of workwear, sportswear, and military-style clothing. Yet the sustained focus on Americana style isn’t the only utilitarian feature of this brand. Most notably, Knickerbocker supports the movement towards ethical supply chain solutions around the world.

Choosing a name that references the brand’s history, Knickerbocker launched ‘The Factory’ in collaboration with The New York Times. The store showcased new collaborative goods made exclusively for the pop-up, such as personalised books, New York Times page reprints, photography, and illustrations. Although left-wing media and fashion have historically had a tumultuous relationship, this new store promoted values that both brands undeniably hold at heart: quality and integrity.

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