Underground Session: The Scoop

Getting the attention of the press means playing their game. Our Underground Session: The Scoop, explored how to craft a narrative and focus the attention of the press on your pop-up concept. With a panel of top journalists, PR gurus and bloggers, we looked at what it takes to make your idea hit the headlines and get the attention of the press.

This session was in support of Reporters Without Borders, a non-profit organisation that promotes and defends freedom of information and freedom of the press.

Speakers

Jessica Brinton - Editor, Sunday Times Style Simon Rayner - CEO, Essence Communications Adam Bloodworth - Editor, Just Opened London Kenya Hunt - Content Director, Elle Magazine