UVU

When Adi Gillespie first started UVU with a group of close friends, little did he know that it would become a global phenomenon. What began as a shared passion for pushing the boundaries of athletic performance has evolved into a fully-fledged sportswear brand that’s captured the hearts of athletes and fashion enthusiasts alike. At UVU, it’s not just about creating high-quality, fashionable workout gear (though they certainly excel at that). It’s about fostering a community of like-minded individuals who are all striving towards a common goal: the graceful pursuit of a superior self. This ethos is woven into every aspect of the brand, from the innovative designs to the immersive pop-up experiences. UVU’s recent takeover of one of our most popular spaces, Greek Street, was a testament to the brand’s growing popularity. The event, which coincided with the London Marathon, was a massive success, attracting fans from all over the city who were eager to get their hands on the latest collection and connect with the UVU community.