Alex Eagle

Creative Director, Alex Eagle Studios

Alex Eagle is bringing new energy to the European retail scene with her refined, offbeat aesthetic. The creative director fuses elements of the gallery, home and store to create innovative retail and co-working spaces, with outposts in London, Berlin and the Cotswolds. She made her name in retail as creative director of her eponymous luxury concept store, Alex Eagle Studio, which opened in 2014 blending fashion, lifestyle, elements of a gallery and the warmth of a private home. Alongside this, Eagle oversees The Store X, which opened its flagship space inside Soho House in Berlin in 2014, and its second outpost in Soho Farmhouse in Oxfordshire the following year. In 2016, The Store X launched its most ambitious project yet: a broadcast, retail and co-working space at 180 The Strand, London, the new home of London Fashion Week and headquarters for companies such as Dazed Media.